tag:blogger.com,1999:blog-85100022928900262702024-02-20T02:25:20.951-08:00Seo TechniquesAll search engine optimization tips, tools and techniques, which are helpful for your site ranking in search engine.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-8510002292890026270.post-58959778527198225472009-02-05T21:14:00.000-08:002009-02-05T21:24:49.924-08:00Some Useful Tips about PPC for Effective Marketing<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_diBpO6NBLho/SYvJgqbZNqI/AAAAAAAAAJE/5pHJiQk22TI/s1600-h/paid_ads.gif"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 258px; height: 311px;" src="http://1.bp.blogspot.com/_diBpO6NBLho/SYvJgqbZNqI/AAAAAAAAAJE/5pHJiQk22TI/s400/paid_ads.gif" alt="" id="BLOGGER_PHOTO_ID_5299550949513705122" border="0" /></a><br />Interested in pay-per-click ad campaigns, but nervous about taking the plunge? This article will give you a good overview of what's involved. It will lay out the benefits and introduce you to the top companies with which you can do PPC marketing. You will also learn what you need to know to make the most of your campaign.<br /><br />Pay per click marketing, with an estimated turnover of $1.1 billion per year and growing at 13 percent per quarter despite the economic downturn, has become vertically integrated into the Internet marketing arena.<br /><br />Emerging from the banner ads and click through rankings of the early 2000s, pay per click saw initial innovation when Google introduced AdWords Select in early 2002. Google now controls about 50 percent of the PPC market share, followed by Yahoo at 25 percent. AdWords shows the selected ad near relevant search results, as well as on content and search sites within the Google Network.<br /><br /><a href="http://www.seochat.com/c/a/Website-Promotion-Help/Top-PPC-Tips-for-Effective-Marketing/">Read Top PPC Tips for Effective Marketing</a>ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com6tag:blogger.com,1999:blog-8510002292890026270.post-85743857522240484952008-12-11T21:59:00.000-08:002008-12-11T22:02:36.511-08:00Generate Traffic to Your Site by Posting in Forums - Do-Follow vs. No-FollowLuckily for you, it is actually very easy to avoid forums which adhere to the “no-follow” attribute. You can find lists of such forums on awebsite such as this one. You can use this list, which seems to be updated frequently, or search for your own using any major search engine.<br /><br />Once you have found a list of discussion boards that will work for you, you have to choose one or two specific ones that best suit you and your personality. If you would like to make the most of your own knowledge to get the word out there about your business, then you have to choose a discussion board that revolves around a main concept that is in line with your business and/or interests. If you are posting about a topic on which you are knowledgeable and in which you are interested, it is more likely that you will come off as legitimate. The greater the quality of your posts, the more likely people will believe you and follow your links.<br /><br />Once you have found a forum that supports “do-follow” links and is also related to your area of expertise, you are almost ready to start marketing your own website. I just have one more piece of advice for you: come off well. You can become a respected and well-liked source of information on your topic quite easily if you are respectful and knowledgeable in your posts. However, if you are controversial and rude, it is much more likely that people will come to hate reading your posts. They will not follow your links and your time posting will be completely wasted.<br /><br />If you have any questions about building links via forum posting, just shoot me a question in the “comments” section below, and I'd be happy to help.<br /><br />DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.<br />Source: <a href="http://www.seochat.com/c/a/Website-Promotion-Help/Generate-Traffic-to-Your-Site-by-Posting-in-Forums/3/">seochat.com</a>ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com1tag:blogger.com,1999:blog-8510002292890026270.post-57485583401346583102008-12-11T21:57:00.000-08:002008-12-11T21:59:18.483-08:00Search Engine Traffic - Traffic to Your Site by Posting in ForumsA more complicated means of generating traffic for your website is by providing links that help your search engine rankings. Luckily for you, there is very little that you actually need to understand in order to take advantage of this form of traffic generation.<br /><br />The way it works is that every time you post your link on the Internet, a search engine like Google or Yahoo! will automatically detect your link. Every time the search engine finds that same link in different places across the web, it puts another “tally mark” next to it. This running tally—the number of times your link is found on the Internet—affects how close to the top your link will show up when someone searches for keywords that are relevant to your website. This is the most basic idea behind link building and SEO. In other words, the more times you post your link on the web, the more likely it is that your website will show up in top search engine results.<br /><br />Another aspect of search engine link detection is that certain search engines can differentiate the different pages of your website based on your links. If you provide links to different pages of your website, the search engines will keep track of each page separately in addition to the website as a whole. In essence, you are getting two tally marks—as opposed to one—every time you post a different link.<br /><br />If the search engines have a record of each of your specific web pages, it is much more likely that search engine results will be much more relevant to your information. As discussed before, this means that you will get much higher quality traffic, which converts to more sales and more money for your business.<br /><br />Recently, search engines have begun offering website developers the option to designate certain links as “no-follow.” If you find a forum that has this option enabled, what it means is that you can post as many links as you want in all of your posts and the search engines will never notice. Obviously, this will negatively affect your search engine rankings and traffic generation. What you need to do to avoid this trap is learn the difference between “do-follow” links and “no-follow” links.<br />Source: <a href="http://www.seochat.com/c/a/Website-Promotion-Help/Generate-Traffic-to-Your-Site-by-Posting-in-Forums/2/">seochat.com</a>ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-45293221848058797512008-12-11T21:54:00.000-08:002008-12-11T21:56:42.653-08:00Using forum posts to generate traffic to your web siteThe modern world of eBusiness has opened up countless opportunities for anyone that has a bit of creativity and a good work ethic. The incredible accessibility of the Internet grants virtually anyone the ability to get online and start his or her own money-making venture. Whether his or her enterprise is a traditional store with a website front, a store run solely on the Internet, or a new type of business that runs on subscriptions or ad revenue, almost everyone has some use for the Internet to bolster his or her business.<br /><br />The real trick about the Internet’s ability to help a business is that you absolutely must know what you are doing. If you simply put a website online and sit and wait, no one is ever going to find you. There are literally hundreds of millions of websites on the Internet, and your potential customer is not going to just stumble upon yours through luck. Luckily, for the savvy Internet user, there are several key steps to take that will ensure that your customers are flooding into your website, ready to consume your product.<br /><br />A good place to start looking for traffic to your website is the closest place to it: the Internet. Sure, it is possible to advertise using conventional means (billboards, fliers, commercials, etc.) and get plenty of traffic, but there are key advantages to using the Internet to generate business on the Internet. It is much more likely that someone will take the time to click a link to your website than it is that he or she will write it down while driving past a billboard and type it into his or her computer when he or she gets home.<br /><br />If you are looking to generate quality traffic on a budget, then there is really no better way to go about doing it than one that will allow you to not spend a dime. One of the best free ways of generating traffic is by posting on online discussion boards, also known as forums. These posts will offer your potential customers the ability to go directly to your website from your posts, as well as find your information on their favorite search engine.<br /><br />Read more frm: <a href="http://www.seochat.com/c/a/Website-Promotion-Help/Generate-Traffic-to-Your-Site-by-Posting-in-Forums/">seochat.com</a>ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-11860428214644431562008-06-05T21:37:00.000-07:002008-06-05T21:41:16.057-07:00Make your wordpress themes search engine optimizedWordpress software is very much compatible with search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.<br /><br /><a href='http://www.amazingwordpressthemes.com/'>Wordpress themes</a> offers many built in search optimization tools also involves the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. Number of third party plugins and hacks which can be used for search engine optimization (SEO).<br /><br />However, after tweaking <a href='http://www.amazingwordpressthemes.com/'>Wordpress themes</a> to your likings, you may find yourself dragging in search engine rankings. WordPress isn’t exactly the most SEO application out of the box, either. Below mentioned are some basic guidelines to ensure your WordPress blog is search engine optimized, so check out some great stuff:<br /><br />Coding statistics<br /><br />Validate your site’s code whether working properly or not. Errors in your code could create problems in search engine crawling through the site successfully.<br /><br />Content quality<br /><br />Search engines generally read a site so the content should be good and meaningful. What "talks" to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good "score".<br /><br />Keywords, Links, and Titles Meet Content <br /><br />Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your meta tag keywords listings and within your document are compared to words found within your links and titles. The more that match, the better your "score."<br />Content links, images ratio<br /><br />Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.<br /><br />Excellent Navigation Links <br /><br />A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.<br /><br />All above listed factors are important ones and should be checked within your wordpress that they exist or not because absence of one option could make a great difference for search engines to crawl your site. So always keep in mind to make a check.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-62073906051178233502008-04-04T01:05:00.000-07:002008-04-04T01:06:55.572-07:00Define site structure before building a websiteWhen you think about a websites creation, you should try to create a different from other people’s sites. When you decided to make a website, your first step should be determine site structure. Decide pages you want to create and information that you want to provide. <br /><br />It’s like home making. When you decided to make a home first you analyze others home and then decide the structure of your home. Before making a site you should also done competitor analysis. <br /><br />Once you're familiar with competitors' sites, you can make sure that your site will not only be different in the right places, such as look and feel and content, but that it will also be comparable in the right places.<br />But you should make your site different from other’s sites and also trying to make business different.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-51183355482984120432007-10-23T00:28:00.000-07:002007-10-23T00:31:31.711-07:00Search engine marketing company they follow a simple and clearly defined pathSearch engine marketing got a new lease of life in 1995 and since then it has just grown to become one of the most powerful medium to drive your online business. The sad part is that for many, this field is still new and unexplored. You can find numerous search engine forums and newsletters posting facts, steps, and tricks surrounding search engine or internet marketing. The most questions of them all are how to look for a famous and dependable search engine marketing company. Though this question may sound cliché but it holds a lot of significance. There are many website marketing companies who employ unethical or black hat SEO techniques to gain high ranking.<br /><br />It’s Brick Blue, the search engine marketing company in UK that really hits the nail on the head. Being one of the budding Internet marketing companies in the UK, Brick Blue knows how to rank a website in the shortest span. However, they never overrule search engine rules and are complete ethical to what they do. Before beginning with your website marketing campaign, they’ll gather every bit of information required for ranking your website. Their main aim is not just to rank your website but also generate quality traffic.<br /><br />Acting as a guide, Brick Blue provides internet marketing services in the UK as well as other countries across the globe. This website marketing company is a company that educates, performs work, analyses and solves problems, makes decisions, and promotes ethics. Following the right path Brick Blue simply promotes ethics associated with this field of study. Being a search engine marketing company they follow a simple and clearly defined path so that there are no hiccups. Any search engine marketing company in UK follow a contract stuff, in which various points are clearly stated. You can get desired ranking, if you don’t make changes online. So try to mention or clearly state the changes you are planning to make to their site in your contract. And do this before starting any work. If you haven’t signed a contract of yet, just do it now.<br /><br />Many website marketing companies offering Internet marketing services in the UK are very particular about certain addition and deletion. Try to mention that the client should not change, add, or delete the new copy and HTML coding for minimum three months while search engine marketing campaign is under progress. If they still do, then you shouldn’t be held responsible for any goof up occurring in the near future. It has been seen that any online change directly affects the search engine rankings of your website. If you simply want to play safe and even cover yourself, don’t forget to mention that you will take no responsibility for the search engine rankings if they change, add, or delete the pages without your knowledge and approval. So, to boost your online business, contact the best and dependable search engine marketing company in UK.<br /><br />For more information about Search Engine Marketing services, visit::<br />http://www.brickblue.co.uk<br /><br />Article Source: http://www.articleyard.comydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com1tag:blogger.com,1999:blog-8510002292890026270.post-66505237242490346382007-10-03T22:26:00.000-07:002007-10-03T22:33:08.622-07:00Web 2.0 Marketing compatible with your businessWeb 2.0 Marketing is all about offering dynamic, collaborative, and user-generated contented on the web pages of your e-commerce store. Your clients get a better online community environment where they can talk their heart. Web 2.0 has provided the consumers a platform where they can express themselves and be heard. This leaves of absence very impressive feeling on the customers, and it works in your favor. It is the magic of Web 2.0 Marketing that while giving the powerfulness in the consumers' hand, you get yourself a first-class opportunity to construct a larger client base. You get more than online traffic to your e-commerce store, and more traffic intends more sales. <br /><br />Web 2.0 marketing is not just the starting point but also the way which can lead your business toward a promising future. Its broad and effectual range has been felt as more than and more people are now turning toward it to get their audience. <br /><br />Your Business and Web 2.0 Marketing <br />No organization or business can run without heeding to the positions and outlooks of their customers. In fact, today marketers are all the more than willing to constitute an informal and blunt human relationship with their clients. They cognize that in a human race of ferocious competition such as chemical bonds will only work to their advantage. They are bridging the age old spread among marketers and consumers by seeking their sentiments and embracing their ideas, thereby suggesting more than engagement and participation. The lone os of contention is how to attain out to the exact targeted audience between billions of users worldwide and this is where web 2.0 marketing can be beneficial. Web 2.0 marketing can be a simple win for any internet marketing business in two ways:<br /><br /> * Either bends your web site into a societal networking site <br />*Or search those societal networking land sites that provide to your targeted audience <br /><br />Brand Your Site Web 2.0 Savvy <br /><br />Your marketing tactics however fresh or intelligent are not smart adequate if they neglect to attain or influence the possible consumers. Resort to web 2.0 marketing and societal networking and experience the human race of difference it conveys to your business. Large number of people visits the land sites that solicited their feedback. Encourage blog writing, pod-casting, rating, displaying of relevant pictures, reviews, etc., and you will see all this user generated content attracting hosts of new visitants and giving a new rental of life to your online business. You will get an instant feedback to your merchandises or services and a first manus experience of what your visitors' desire. You may even utilize the tools of web 2.0 marketing in sending across your messages effectively, in persuading the users about your aims and adequately minimizing their expostulations whatsoever. Something that is invaluable to any business is creating an ambiance of assurance and trust.<br /><br /> Select the Right Sociable Networking Site<br />Sociable networking land sites advance the groupings of like-minded people share information and construct relationships. This AIDS in cutting through all seeable and unseeable barriers. Their communities are tightly defined and intent drove. So if a singular form grouping such as as that is likely to purchase your products, it will give a higher number of consumers than a larger but scattered group. You just need to happen such as highly targeted piece of population that is likely to turn into your desired customers. Through web 2.0 you will be reaping the following benefits.<br /><br /> * Your target particular community or grouping will sees more than potentiality consumer conversions <br />* Once you observe your possible grouping you can afford to be more focused <br />* You're advertising money will be more usefully spent <br />* Direct and instant feedback will assist in shaping your policies better <br />* User generated content on your land site will attract more visitors <br /><br />With so many advantages to be had from web 2.0 marketing, your business cannot afford to overlook it. In fact, you should steer your researchers to turn up your niche audience. Once you are able to generate adequate interest between your users then there would be no looking back. Bash not blow anymore time, allow the powerfulness of web 2.0 infect your future.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com1tag:blogger.com,1999:blog-8510002292890026270.post-63569994309047988042007-09-28T04:24:00.000-07:002007-09-28T04:26:05.729-07:00very easy to make and construct trust in your online visitorsIf your website makes not make a sense of trust in your visitors, all your attempts will be in vain. Your online business will never succeed. That's the bad news. The good intelligence is that it is very easy to make and construct trust in your online visitors. Below, I have got got listed all the techniques used by the 100s of websites I have helped launch. If you have got further techniques, delight add them to the list. <br /><br />Here are 20 simple actions you can take to get started. <br /><br />1. Trust is built by tons of small actions on every page of your website. <br /><br />2. Your website designing is the first impression. Brand certain it is professional and relevant to the topic matter. <br /><br />3. Navigation must be intuitive. If visitants can't happen what they are looking for easily, they will oppugn your competency in providing what they want. <br /><br />4. Brand the website personal by giving it it’s a tone of voice and voice. People purchase people. <br /><br />5. Follow the heart regulation of creating online content. (Reminder: heart stand ups for Honest, Exclusive, Accurate, Relevant and Timely.) <br /><br />6. Use language that is appropriate to the audience. It will construct empathy. <br /><br />7. Regularly add new content to your site. It demos that the business is alive and kicking. <br /><br />8. Check all links. Doubts will quickly constitute in your visitors' heads if golf course don't work or, worse still, take them to mistake pages. <br /><br />9. Good grammar and spelling matter. Errors give the feeling of slovenliness and carelessness. <br /><br />10. Never do outrageous and incredible claims, like "Read this blog and you'll be a millionaire by the end of the week." People are used to scams, get-rich-quick schemes and rip-offs. <br /><br />11. Print real number testimonies and third-party endorsements. Try to always utilize existent name calling and nexus to websites where possible. Some land sites demo images of letters sent by happy customers. <br /><br />12. Print lawsuit surveys about clients you have got helped, who utilize your product, etc. <br /><br />13. Don't set down, curse word or abuse competitors. It's unprofessional. It is better to offer an aim comparison of competitory services or products. <br /><br />14. Focus on edifice your long-term reputation, not on making quick sales. <br /><br />15. Write articles for humans, not search engines. <br /><br />16. Brand your 'About Us' page personal and comprehensive. It plays an of import portion in making visitants experience comfy that existent people are behind the site. <br /><br />17. Print your photograph or the photographs of the cardinal people involved with the site. Again, this reenforces the fact that there are existent people behind the screenshots. <br /><br />18. Clearly place who is behind the site. Nothing makes more than intuition than a land site that attempts to conceal the identity of its publishers. <br /><br />19. On the 'Contact Us' page, supply an electronic mail form, telephone number, facsimile and computer address of the company. In Europe, it is a legal demand for land land sites taking money, but even sites driven by advertisement will profit from openness. <br /><br />20. Supply a telephone number that people can name and talking to a person.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-68980554015731463942007-08-15T22:53:00.000-07:002007-08-15T22:55:59.528-07:00Defination of seo<span style="font-weight:bold;">Seo</span> as the name suggests “search engine optimizations” means building traffic in volume and quality both on your websites. In either sense we could also say it a science or art of presenting websites in front of searchers. Nowadays if you are looking for a business of your own the first necessity that factors you is to have a well maintained website describing each ‘n every benefits of your business to the market. A major role in enlistment of our website is played by search engines. Every one is aware of it but we would have a brief introduction so that there shall not a single query rises in your mind. Search engines are somewhat like resource modular which shapes your queries written in on their search box to an informative answer. These queries are few words which could or couldn’t be meaningful. They are often called as <span style="font-weight:bold;">keywords</span>. Now this a search engine means there are many search engines existing in world of internet and among them few well known are google, yahoo, msn, AltaVista etc. Google is a the popular and stands at first position among a huge list of search engines because of it’s unbeatable feature of giving page rank to websites or any other product through which you are describing any thing according to the information given by that particular product and many more factors described in our next article.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com3tag:blogger.com,1999:blog-8510002292890026270.post-1991687106863395632007-08-10T02:57:00.000-07:002007-08-10T03:03:00.454-07:00Define Web SiteA web site is a collection of web pages. It host on a web server or many web servers. It also contains images, videos, etc. it usually accessible on the internet, LAN and cell phone. A web page is written in HTML and accessible with HTTP protocol for transfer data web server to web browser. All web pages are related to homepage called URL and reside on the same physical server. <br /><br />Web pages on the website are organized into hierarchy with URL and hyperlink to each other which help the user to perceive the whole structure and traffic flow from one page to another. The perfect site structure and site navigation is helpful to get traffic and easy to access for users. Search engine also like these types of sites. Use some SEO techniques for designing the site structure.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-84392520609408226512007-08-02T03:27:00.000-07:002007-08-02T03:41:35.197-07:00Keyword Selection<p>Keyword is a phrase or word which used to specify a search term and get result in many web pages according to keyword. A keyword is mostly used for search engine to get accurate search result. </p><br /><br /><p>Search engine match keyword to the web pages, store in its database and show the search result according to the search phrase entered in the search box. All sites have keyword phrases that are made according to seo concept.</p><br /><br /><p>It’s so important to add useful keyword to your site. Because search engine add the sites to his database according to keywords contain in site. When a user search for that keyword, search engine show the site web pages in the search result definitely. So a good keyword should be an essential part of your site with the intention of getting your site in top ten of search engine result pages.</p><br /><br /><p>There is so many keyword selector tools are available in the market. Some of them are paid and some unpaid. Take a look some popular keyword selector tools below:</p><br /><ul><br /><li><a href='https://adwords.google.com/select/KeywordToolExternal'>Google Adwords</a></li> <br /><li><a href='http://www.wordtracker.com'>Word tracker</a></li> <br /><li><a href='http://inventory.overture.com'>Overture keyword selector</a></li><br /><li><a href='http://www.goodkeywords.com'>Good keyword</a></li></ul>ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-58161867292440779102007-08-01T04:50:00.001-07:002007-08-01T04:50:46.682-07:00Web CrawlerWeb crawler is small piece of code which is used by search engine for inventory the web sites. Crawler collect the information about sites and report back to the search engine. <br /><br />When search engine find a good website, it can include the site in database for search engine result pages for given search or keyword phrase. <br /><br />Web crawler neglects the script. So your site making easy to crawl by web crawler as possible as by limiting the amount of scripting navigation to per page. Web crawler cannot read Flash component and pages.<br /><br />If you want to crawl you pages to web crawler, you should be make your pages web page crawler friendly. Your web page content should be original, easy to understand and free to scripting.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-63199066978122024192007-07-26T05:51:00.000-07:002007-07-26T05:53:48.216-07:00What you mean by Page RankPage Rank is the position of the web page in search engine database. The search engine calculates all the usefulness of webpage and provides a rank according to its importance. Page. Page rank is a function of Google for determines the value and relevancy of the website. <br /><br />Google provide numeric value between 0-10 according to quantity of inbound links and their importance. If your page has so many high page rank inbound links, then your webpage surely receive high page rank.<br /><br />When google provides page rank to webpage it sees all back links, quality of content, and also relevancy of the webpage. Then provide a numerical weight to the webpage from 0-10.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-84018110481364376132007-07-25T05:31:00.000-07:002007-07-25T05:32:45.871-07:00What is Search EngineSearch engine is a program that allow user to search anything on internet. The user search for a specific keyword and getting a list of results by search engine. Its database contain all indexed sites and a program called robot or spider is use this database for provides search result to the user. Some search engines are has database and maintain it by using a algorithm and some search engines are directory based maintained by humans. These directories are called human edited directories.<br /> <br />Hundreds of search engines are on the internet but mostly used search engines are Google, yahoo, MSN (live.com), ask.com, AltaVista, AOL etc. search engine maintain sites in database according to sites priority and value of the information that site contains. Every search engine gives the rank to the site according to his algorithm. Search engine is only way that can get your site at 1st search result page or take it at the last. <br /><br />When you enter a search keyword in search bar, the search engine spider match your keyword to all database and then choose the best results and show it in search results. It shows only indexed websites that are in its database.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-7327970192685111322007-06-13T05:43:00.000-07:002007-07-25T05:52:54.625-07:00New SimpleSEM v2.0As you can probably see we had a major re-design happen this weekend. Things are still a big “buggy” and I’m doing my best to work out all the kinks (had very little sleep last night).<br /><br />This is the new SimpleSEM v2.0 - we are completely changing the focus of the Blog and will be featuring more hints, tips, and recommended best practices weekly. The SEO and SEM Services sections are also going ‘under the knife’ as we are drastically changing the way we perform PPC management / consulting (SEM) and search engine optimization (SEO). You will also notice we have dynamic machine translation in 14 different languages! It’s not perfect, but we want to be able to help educate as many people as possible Worldwide.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-14499425944004505342007-05-23T23:06:00.000-07:002007-07-25T05:52:34.052-07:00Social media is an interesting thingSocial media is an interesting thing in online marketing and everyone tries to utilize it more and more. It’s an effective way to get more and more traffic that not be doing business with you.<br />Social media requires a business with fine line and not stepping on anyone’s toes. It takes a special kind to skills and content and finesse to market through this medium. It’s the reason it doesn’t go very well.<br />While Neil is right on the money in terms of the need to understand the things that motivate social media traffic, he misses the mark by sacrificing too much on alters of "making the visitor happy.<br />In terms of social media however, there's almost never a direct conversion on the page being linked to. From a marketing perspective, social media traffic gives you a great chance to introduce your site to a new audience via a single piece of content. By hiding your navigation you create MORE work for the users that like what they read and want to find out more of what it is you have to offer. Yes, there will be the rare instance where your sign-up page or a product sales page could score big on a social media site, but those types of links are the exception. With most visitors coming in to read content, there's less worry about losing "the conversion" by retaining the navigation.<br />Visitors from social media sites not like ads and not click on them. So its not profitable to showing ads to social media visitors not makes any money.ydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0tag:blogger.com,1999:blog-8510002292890026270.post-85216557786659407392007-03-09T03:23:00.000-08:002007-07-25T05:51:58.948-07:00Meta Tags are useful in SEOThe Meta Tags are not visible when someone visit to your site ,it is read by search engine and decides where your site place in search result page. Most important Meta tags are title, keyword and description tags. A search engine see the relevancy of Meta tags by looking at the keywords used them and looks the relevancy of keywords used with content of the page.<br />Every search engine uses its own unique algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website place in search result according to calculation of algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.<br /><br /><span style="font-weight:bold;">The Title Tag</span><br />Title tag is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. The title is the most important Meta tag of your website. That's why it has to be given the utmost importance while search engine optimization is the consideration.<br />This tag should include the most relevant keyword about your website. If the most relevant keywords are used in here, your web site will sure get a boost in a search.<br />It is not desirable to use company name in title tag. Because, nobody usually searches for a company name. The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.<br />The Title tag should be written for the visitors first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too. Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.<br /><br /><span style="font-weight:bold;">Keywords Tag</span><br />The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as ""spam"". However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.<br />Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don't render any feeling to the search engine for their being repeated in the tag.<br />Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.<br />Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.<br />The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.<br />The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.<br />These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.<br /><span style="font-weight:bold;"><br />Description tag</span><br />The description tag should be written in a way that it describes your site in one or two sentences. It should be short and clear that your visitors get a close idea about your site by reading this in a short time.<br />The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.<br />Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content. Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywordsydhttp://www.blogger.com/profile/03505494175908917460noreply@blogger.com0