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Thursday, June 5, 2008

Make your wordpress themes search engine optimized

Wordpress software is very much compatible with search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.

Wordpress themes offers many built in search optimization tools also involves the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. Number of third party plugins and hacks which can be used for search engine optimization (SEO).

However, after tweaking Wordpress themes to your likings, you may find yourself dragging in search engine rankings. WordPress isn’t exactly the most SEO application out of the box, either. Below mentioned are some basic guidelines to ensure your WordPress blog is search engine optimized, so check out some great stuff:

Coding statistics

Validate your site’s code whether working properly or not. Errors in your code could create problems in search engine crawling through the site successfully.

Content quality

Search engines generally read a site so the content should be good and meaningful. What "talks" to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good "score".

Keywords, Links, and Titles Meet Content

Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your meta tag keywords listings and within your document are compared to words found within your links and titles. The more that match, the better your "score."
Content links, images ratio

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

Excellent Navigation Links

A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

All above listed factors are important ones and should be checked within your wordpress that they exist or not because absence of one option could make a great difference for search engines to crawl your site. So always keep in mind to make a check.

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