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Thursday, December 11, 2008

Search Engine Traffic - Traffic to Your Site by Posting in Forums

A more complicated means of generating traffic for your website is by providing links that help your search engine rankings. Luckily for you, there is very little that you actually need to understand in order to take advantage of this form of traffic generation.

The way it works is that every time you post your link on the Internet, a search engine like Google or Yahoo! will automatically detect your link. Every time the search engine finds that same link in different places across the web, it puts another “tally mark” next to it. This running tally—the number of times your link is found on the Internet—affects how close to the top your link will show up when someone searches for keywords that are relevant to your website. This is the most basic idea behind link building and SEO. In other words, the more times you post your link on the web, the more likely it is that your website will show up in top search engine results.

Another aspect of search engine link detection is that certain search engines can differentiate the different pages of your website based on your links. If you provide links to different pages of your website, the search engines will keep track of each page separately in addition to the website as a whole. In essence, you are getting two tally marks—as opposed to one—every time you post a different link.

If the search engines have a record of each of your specific web pages, it is much more likely that search engine results will be much more relevant to your information. As discussed before, this means that you will get much higher quality traffic, which converts to more sales and more money for your business.

Recently, search engines have begun offering website developers the option to designate certain links as “no-follow.” If you find a forum that has this option enabled, what it means is that you can post as many links as you want in all of your posts and the search engines will never notice. Obviously, this will negatively affect your search engine rankings and traffic generation. What you need to do to avoid this trap is learn the difference between “do-follow” links and “no-follow” links.
Source: seochat.com

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